a blend
of skills
sharp in analytics
visionary in strategy
impact-driven transformation
15+ years
experience
in strategy consulting &
facilitating transformation
sustainability & ESG integration
100% focus on
your challenge
your dedicated partner
for sustainable business
strategy & transformation
scope of expertise
ANALYSIS &
EXPLORATION
stakeholder-analysis, in-depth interviews & data analysis, competitor analysis & industry benchmarking, double materiality analysis (CSRD/ESRS), regulatory landscape analysis, ESG maturity analysis, tech innovation & trend analysis, primary & secondary research, qualitative & quantitative research
STRATEGY
DEVELOPMENT
crafting the vision, mission and strategy for sustainable business transformation, integrating sustainability/ESG into the core business and/or creating new business lines for sustainable value creation, leveraging company culture and communicative narratives to spark a transformational movement
TRANSFORMATION
FACILITATION
systemic transformation & change programs, implementing strategy roadmaps and business model transformation with key activities, targets & KPIs, executive buy-in workshops and other key stakeholder engagement formats, corporate & brand communications and B2C & B2B marketing, tracking & controlling
selected brand references
some iconic cases so far
AUDI
brand strategy, model positionings, innovation concepts and marketing/communication strategies
w/ OAKS
BVG
ESG maturity analysis and strategic recommendations for sustainability development fields
w/ VORN Strategy Consulting
NIVEA MEN
brand relaunch with renaming, rebranding, global redesign of packaging architecture
w/ design for human nature
GLOBUS
sustainability strategy for the GLOBUS Group, with mission, measures, KPIs and internal communications concept
w/ VORN Strategy Consulting
REWE Group
sustainability communication strategies for REWE & Penny with research & analysis, creative concepts, campaign planning
w/ Sasserath Munzinger Plus
NÜRNBERGER Versicherung
brand-driven transformation with vision & mission, brand positioning and multi-stakeholder experience strategy
w/ Sasserath Munzinger Plus
WIMDU
brand relaunch with research & analysis, brand repositioning, rebranding, communication strategy
w/ Sasserath Munzinger Plus
TEDxBERLIN
concept development and moderation of working lunch sessions on the future of mobility in coop. with moovel/Daimler
w/ Sasserath Munzinger Plus
more brand references
AUTOMOTIVE • MOBILITY • RETAIL • FMCG • FINANCE • INSURANCE • TECHNOLOGY • DIGITAL PLATFORMS • SPORTS • CULTURECORPORATE
Audi
BVG
Deutsche Bank
GLOBUS Gruppe
L’Oréal
NIVEA MEN
Nürnberger Versicherung
Philip Morris Intl.
REWE Group
Swisscom
VW
MITTELSTAND
Ahorn Gruppe
AVOXA Mediengruppe
BPE Private Equity
DeutscheSee
Guylian
Karl Kemper
LR Health & Beauty
Nordex
Quadriga Capital
VTN Härtereigruppe
WEKA Holzbau
START-UP
Blinkist
Clark
edloud
FINLEAP / Hitfox
hinterland.camp
moovel
splink
TR8CY
WIMDU
zinsbaustein.de
SOCIAL & CULTURAL
C/O Berlin
DOSB New Media
Hamburg Cruise Center
Merano
Stiftung Historische Museen Hamburg
Südtirol
TEDxBerlin
Weltvogelpark Walsrode
Marcel von dem Berge
Partner at phiyond by adelphiI'm an experienced strategy consultant with focus on sustainable business strategy & transformation for companies in retail & consumer goods, automotive & mobility, finance & insurance, tech & platform economy.
In January 2025, I have joined phiyond by adelphi as Partner. Our mission is to assist companies in addressing the big strategic question of how to develop sustainable business models that operate within planetary boundaries and social standards, while also excelling profitably in global competition.
In close collaboration with company leaders and managers, we strive to provide the best strategy and solution, that creates the highest impact for your very specific sustainable business transformation challenge.